- McDonald’s launched a meal collaboration with rapper Travis Scott on September 8 and it’s been a viral success ever since.
- I ordered the new meal and while the burger didn’t taste like anything out of the ordinary, it was cool taking part in this year’s oddest celebrity collaboration.
- Celebrity partnerships like the one with Scott will be the future as restaurants look to simplify their menus due to food supply chain issues with the COVID-19 pandemic while still offering new reasons to return.
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I should have realized that maybe I wasn’t hip enough to order the Travis Scott burger when the McDonald’s manager at the drive-thru questioned my intentions.
“I have to ask, do you actually like Travis Scott or are you ordering this because of the internet hype?” they asked me through the window.
“Uh, I’m actually doing a food review,” I responded, acknowledging I’m not an active listener of the famous rapper.
He told me the meal had become a popular order at the store, even though it was basically just a “quarter-pounder with lettuce.”
But that’s exactly what McDonald’s is counting on with its star-studded, albeit strange, collaboration with the “Sicko Mode” artist.
As fast-food restaurants pare down their menus due to supply strains imposed by the COVID-19 pandemic, the McDonald’s marketing ploy makes sense.
McDonald’s “Travis Scott Meal” is already the newest TikTok trend and hot internet topic without the chain adding any of the labor or financial burdens that come with adding new menu items.
It’s become so popular that some McDonald’s actually ran out of the ingredients to make it temporarily.
But does the $6 Cactus Jack collaboration deserve the hype? I went to McDonald’s to find out.