The printing business can get pretty expensive pretty quickly. People who have ever gone to offline printing shops and attempted to get letterheads or business cards printed have undoubtedly had their jaws drop at how much several pieces of paper or cardboard can cost.
Pay Less For Printing
In an effort to help customers like you keep costs down, take time to go through the tips mentioned below and save some cash on printing business cards. Some would seem common sense while the rest verge on being technical. In the end, all are aimed at helping you save a bundle on printing expenses.
o Decide what is needed – This boils down to the kind of business you have. You might require particular business stationery for client correspondence. Obviously, business cards are a necessity for any firm as they represent a mode of advertising and a way of distributing contact info. However, ponder whether your business calls for purchasing pre-printed invoices, brochures, envelopes and letterheads. If you can get all these from a single printer, you will likely get discount rates that are sure to drive down business card costs.
o No to local printers – Local printers are pricier since they have overhead costs (building rental, advertising, stock and ink costs, and staff payment) to deal with. Online printers have way less overhead and are accustomed to delivering print products fast to various locations in the country.
o Stick it – Print Rolodex cards for clients by printing sticker labels that would fit in the Rolodex that clients can place on blank cards themselves. A hundred stickers cost less than a hundred Rolodex cards, since the stock is thinner and they do not require cutting with specific designs.
o Use online discount codes – These codes can help save on a broad selection of products and services from Internet retailers. They let you receive sizeable discounts available on particular sites. Such coupons serve up the same discounts as conventional paper coupons, minus the frustration of clipping them and getting unsightly paper cuts. Companies like UPrinting and PrintRunner offer discounts that make printing business cards easier on the budget.
o Pick a logo to incorporate – Logos are excellent ways to tie branding strategies together in business stationery. Draw your own logos to save money on business card designs. There is also the option of choosing among the stock images provided by business card companies. However, be warned, these are no longer original designs and may not have much use for branding. Some online logo design firms are willing to create custom logos for customers – for a tiny fee.
o Film lasts forever – Getting printing done at local print houses usually means they will place the card designs on film. In this way, setup costs are reduced in case customers need new runs. However, if their personal details change (job title or phone number), the film might get tossed out and customers will have to pay for new ones. Then again, online print shops do it all digitally, allowing you to make modifications anytime without paying extra.
A business card says a lot about a company. While price is a definite concern for choosing a particular business card printer, it should not be the only one. There is also the issue of quality to consider. The good news is reconciling quality with affordability is possible. People can save money on business cards while still ensuring they appear attractive and professional.