As a yoga teacher or studio owner, you do have yoga business cards don’t you? Even if you teach just one class a week in your spare time, you are a yoga teacher and it’s a business for you, and you need to let people, potential and current students, know that. It’s all about creating and maintaining long-lasting relationships with your yoga students. In addition to containing the usual basic information, your business cards are an opportunity to let your yoga students know something about you.
The key reasons why you, as a yoga teacher, need business cards are:
So people can find you.
This may seem obvious, but many people don’t put relevant or correct contact information on their cards. People need a variety of ways to contact you – not everyone uses e-mail; some are more comfortable on the phone, and some may even want to send paper mail to you. If you have a fax machine, you may not want to include this number on your business card as you will probably get a lot of spam fax mail. You can give out your fax number as needed to just those people who have already contacted you in other ways.
So people can remember you and what you do.
Is it clear on your business card that you’re a yoga teacher or that you run a yoga studio? Does your title reflect what you do? If you’re a studio owner, you may want to put this as your title on your business card as people often like to be able to contact the person in charge directly. Does your card say a bit more about what you do so people can remember why they are keeping your card?
To set yourself apart from the competition.
You should include some information about what makes your studio or classes different from other yoga teachers’ offerings. Make it clear why people should contact you for classes and not anyone else. What do you offer that no-one else does? If you’re a yoga teacher, are you a ‘senior’ teacher, or have you obtained your certification through a well-known school or studio?
Do you have a specialty that you teach – perhaps a yoga style, or a particular age group of students, or classes for people with particular physical problems. Use anything that will make you stand out in a crowd of yoga teachers and studios.
You should have your business cards professionally made. It’s quite inexpensive to do so, and many print businesses, both on and off the web, have templates, photos and graphics that you can use. Remember that business cards provide information through both the text and the graphics on them. You can use photos or symbols or a design to personalize your card.
Your business cards will be one of the most highly effective, low-cost purchases that you’ll ever make for your yoga teaching business.