Language is a medium of communication, which was acquired by human beings in the due course of their evolution. Although, there may be different means of communication, but the transmission of information through printed materials can be considered as one of the best means of communication. Business cards come under the category of one of the efficient modes of professional communication. Albeit, new innovations are quite frequently happening in the arena of business information transmission, but the importance of printed communication can never be undermined. Business cards along with other printed materials like letterheads, brochures etc are still considered as the most effective methods of professional information transmission.
The importance of printed communication can be understood by the fact that the written information makes a pictorial impression on the subconscious mind of the reader. Thus printed materials are some of the strongest instruments of communication as they leave a long lasting image on the reader’s mind. Business cards are not only used for the purpose of professional introduction but they are also used as effective marketing tools. Hence the content information and the style of these cards should be designed in a manner to leave a lasting impression on the minds of the target clients. Over the years the style, design and the material of business cards have evolved a lot. Special types of cards like UV cards, Matte finished cards or silk laminated business cards etc have widened the options for professional business card holders. Apart from business cards, the letterheads are also used for carrying out the desired communication. Letterheads with printed contents and company logos or taglines, depict effective marketing communication. Letterheads also act as effective means for indirectly transmitting the desired information. A well designed letterhead not only symbolizes true professionalism but also conveys the specified information about the company or the profession of the letter writer. Thus along with business cards, the letterheads should also be used for transmitting professional information.
In addition to business cards and letter heads, there are many other types of printed formats which can be used for effective communication. Brochure is one such printed material which can be used to convey the desired information by a company, organization or a corporate entity to its target customers. Special care should be taken while choosing the material of the brochure as a good quality material would always attract the attention of the potential clients or customers. The design and the content of the brochure should also display a unique style. A well designed brochure would not only act as a marketing devise but will also convey the required information to others in a systematically organized manner. Along with brochures there are many other printed items which can be used as instruments of broader advertisement strategy. Door hangers, printed envelops, magnet etc are some of the very effective tools of printed communication. These specified items can be used by all kinds of corporate entities, professionals or individuals for either conveying the desired information to others or for targeting the potential clients or customers.
Communication is the most important aspect of trade, business activities and overall human life. In fact no business entity can grow and develop without adopting a perfect communication policy with its customers. Business cards, letterheads, brochures and other aforementioned printed items together form a very effective chain of communication. Printed communication is by far the most reasonable and relevant method of transmitting information to the target sources. Therefore, these printed communication items should be substantially used for the purpose of professional communication.