Embossed business cards come with texture and have a elegant classy look. They are considered to be a high end cards. Embossed cards are usually with a raised design. They look and feel different from a plain business card. These cards contain a custom die that is used to push the paper up from the back to give a 3 dimensional effect. There is blind embossed where no ink is used only the image is raised. In this method pressure is put on the ink and paper and when pressed metal plate in the printing machine the image is pressed into the paper creating a 3D look. Also there is the foil method which the image is raised and embossed with ink and a foil seal which leaves a shiny coat on the card. The end product is a card that stands out above everyone else.
Embossed business cards should be printed if you are trying to attract the attention of potential clients. These cards make a statement and will help you to make a good first impression on clients. First impression can make a person decide if they want to do business with you. Also as you hand the client this card it will grab their attention, because it can be immediately be touch and felt unlike glossy card or laminated cards. A potential client will see that you have taken a extra step to represent your company. Passing a embossed card will show that you take pride in your image and the product or service you are trying to sell and may generate more business.
When deciding to purchase embossed business cards cost is definitely a factor to consider. You must decide whether or not you want to invest in them and if so will they be a worthwhile for the purpose you intend to use them for. Embossed cards cost more than regular or even premium cards, because more work goes into making them. The same can be said of clear plastic business cards. Printing companies have to use special design plates and emboss inks. The price ranges from $200 to over $500 per 1000 set. Whereas plain business cards are as cheap as $20 per 1000 set. The difference in cost is relatively greater, but you have to consider if you want an edge against your competitor and generate more business.