Let’s begin with a simple definition of social bookmarking, then discuss how this can be used as a component of your insurance agency web marketing plans. Social bookmarking allows Internet users (and insurance agencies) to organize, store and manage online resources, akin to marking pages in a book for use at a later date. Unlike the bookmarks of old, and as with all things on the Internet, these bookmarks can be easily shared and distributed. Descriptions can be added to the bookmarks, so users can peruse the content (from the succinct descriptions) without requiring a download. These descriptions can include votes (good or bad), comments or tags (metadata). Think of tags in terms of keywords, short relevant phrases germane to your target audience.
Social bookmark users can save web page links they want to share. These links are typically public and can be viewed chronologically, by category or … Read More