If you use business cards, you’ve probably thought about printing your own. After all, you own an inkjet printer, a computer, and some graphics software. How hard could it be to save a few bucks?
To check out how well this works in practice, my employees and I conducted a small experiment. We created 3 batches of business cards, using 3 different techniques.
The first technique was fairly straightforward: We took the business card down to our neighborhood print shop, and asked them to print up some more. We brought a blown up copy of our logo, which served as “camera ready artwork.” The copy shop took care of the typesetting, proofreading, printing, etc. It was fairly painless, although it did involve physically getting to the print shop. Next time we’ll email them a TIF file. We had planned on getting 500 cards, but the price for 1,000 was only … Read More