If you really want to learn more about your audience, find more people to promote your products, and get new ideas for more offers, groups are one of your best investments outside of email marketing.
Nurturing groups is inexpensive and can really help you accomplish a lot. Look at these important ways that groups help your business grow and you’ll know it’s the right thing to add to your marketing efforts.
1. Conduct Audience Research
Groups are an effective and fun way to conduct audience research. You can use your own group that you build with your target audience, customers, and prospects, or you can use other people’s groups which consist of an audience like your own. You can be stealthy and just observe and learn, or you can ask questions, submit surveys, or invite them to group chats to discuss issues related to your niche.
2. Experience Higher Engagement … Read More