What does your business card say about you? Believe it or not, it says a lot more than your name and phone number! Is your business card helping build your business reputation? Or is it dragging you down?
In my role as a marketing expert, I work with many independent business owners. As a result, I get A LOT of questions about these marketing tools.
A business card has a couple of different purposes.
The first one is so obvious that many people seem to forget it!
It needs to CLEARLY communicate your contact information. Dramatic cards with lots of graphics are fun to look at. However, be sure your name and phone number are the focus on your card.
It also helps define you. Be sure your card reflects your level of professionalism.
Office supply stores have lots of options for home-made business cards. Those are not for you! Let … Read More