Owning a restaurant is one of the most risky, challenging business ventures one can get involved in. But if it ends up being a success, you can reap some serious benefits. The restaurant business is very fickle—it can leave you raking in the cash on minute, and on the verge of bankruptcy the next. People’s tastes change constantly and so do restaurant styles, so as a restaurant owner, it’s important that you are willing to adapt to these changes. However, this doesn’t mean you have to serve new food and go through expensive building renovations.
A good tip to find what people are looking for in terms of a quality dining experience is to go onto the web and read reviews of high-rated spots in your area. This is a great way to find out what people like about the restaurant, and essentially, you’re hearing an unfiltered version straight from the source. One of the most common things you’ll hear people discuss, besides the food, is the ambience and décor. It seems like those things should be second to a good quality meal, but let’s face it—we’re a superficial society, and we want to in a place that looks and feels nice! If you’re a casual restaurant and find yourself struggling to fill tables during the dinner rush, it may not be the food, it might be the atmosphere.
Here are a few tips to help you change the ambiance of your restaurant without spending a fortune on costly renovations:
1) Spruce Up the Menu Design.
This could be something as simple as reformatting the menus and making them easier to read or you can change the look and feel of them entirely and get new menu covers. There are a tons of alternative to the traditional vinyl menu covers, that you in café’s and diners everywhere. Menus are very important in giving the guest a good impression. You want something that looks classy, but also matches the décor of your restaurant. If you’re really looking to dress up the interior of your restaurant, leather menu covers are a classic choice. Leather menu covers are great because they’re easy to clean. If you want something more modern and futuristic looking, try metal menu covers. For drink or dessert menus, it’s often popular for more upscale to use leather 3 ring binders, as they give a distinguishing look between each type of menu.
2) Dress up the table settings.
This can be a great way to impress your guests, without breaking the bank. Just swap out your paper placemats for sleek leather placemats. Pair it with some polished silverware rolled in clean crisp linens. Next, get rid of those cardboard coasters that get soggy and must be changed out after every table leaves. Upgrade to some leather coasters that match your new leather placemats and menu covers and it can really tie the whole thing together.
3) Guest Check Presenters.
Finally, instead of just handing the guest a receipt, you should package it in a leather guest check presenter. There are many benefits to using guest check presenters. The obvious reason is that it just looks better. Another benefit is that it makes it easier for the server to see when the customer is ready to pay.